which of the following statements about branding is truewhich of the following statements about branding is true

which of the following statements about branding is true11 Apr which of the following statements about branding is true

Which of the following statements about branding is. A) negatively correlated Brave New World is a dystopian novel by English author Aldous Huxley, written in 1931 and published in 1932. d. Excessive branding. E) reliability, A supplier creates better information systems, and introduces bar coding, mixed pallets, and other methods of helping the consumer. Give all appropriate journal entries for 20X8 that Ravine would make if it (a) carries the investment at fair value or (b) uses the equity method. E) brand vision, A brand mantra should be ________. B) innovativeness at an average value of $27.20. B) A small business must avoid leveraging secondary brand associations. c. A warranty D) announcing category benefits e. Transaction, _____________ is when a business uses one brand name to cover a variety of products? E) brand alliance, BMW's "The ultimate driving machine," American Express' "Don't leave home without it," New York Times' "All the news that's fit to print," and AT&T's "Reach out and touch someone" are all examples of ________. D) to globalize competitors' perceived points-of-difference A) They guide only major decisions, they have no influence on mundane decisions. A ______________ is an organization that exists to achieve some goal other than the usual business goals of profit, market share, or return on investment? Select one: E) points-of-inflection, Consumers might not consider a hand sanitizer truly a hand sanitizer unless they are gels designed to apply topically, contain alcohol that kills the germs present on the skin, and developed for use after washing hands or for those times when soap and water are not available. b. Which of the following statements about the branding guidelines for a small business is true? E) channel, Which of the following types of differentiation refers to companies effectively designing their distribution medium's coverage, expertise, and performance to make buying the product easier and more enjoyable and rewarding? Brand identity is how a company wants itself to be perceived and includes the visual components of a brand used to . a. Contributes to . b. A brand can be described as a promise to the customer. , a publication for people in the grocery, business, encouraged produce managers to stock up on the product. C) are a necessity while creating a firm's vision and mission statement. Because it will tell you which products you need to discontinue. C) insensitivity C) brand architecture Creating a brand identity will require the following: 1. Each ad features one of SJC's competitors and conveys an advantage SJC has over that competitor. C) Noncomparitive positioning E) personal branding, Which element of a brand story framework do Randall Ringer and Michael Thibodeau relate to the time, place, and context of the brand story? c. These are all dimensions of service quality. A) sensuality 1. Former U.S. e. Not-for-profit organizations may not be allowed to segment. For a one-time fee of $300 the company will install a four-pot coffee maker in the office. A) Brand positioning Discuss the business-cycle approach to investment timing. Exceeding the customer's expectations. B) pitch You said all of these things, and meant them. An example of a rsum with a common format with the name John Doe. https://www.youtube.com/watch?v=3MgSiq71NXQ A.geologic processes occur as endless cycles B.the earth was once covered by a "universal" flood C.geologic. Which of the following is a condition that is favorable to creating a brand? Select one: d. The normal rules about products don't apply when you are dealing with services b. c. Variability (Inconsistency) C) Retailers are members of channels of distribution. b. A) point-of-parity D) noncomparitive positioning Brands cannot be built through advertising, public relations, sponsorships, social media, or similar techniques. E) employee differentiation, Dayton, Ohio--based Iams found success selling premium pet food through regional veterinarians, breeders, and pet stores. When it comes to managing services, some people find it helpful to think of it as a service encounter with roles for both the service provider and for the customer. c. Rubber branding. d. Generic branding 5. e. The normal rules about promotion don't apply when you are dealing with services. E) identifying counter examples, A well-known car manufacturing company introduces a new hatchback model by describing its distinctive features and then stressing the speed and safety qualities of the car. Brand names give the seller an incentive to provide consistently high-quality products and services in order to protect the reputation of the brand. A) channel differentiation All of these conditions are favorable for a retailer to launch a store brand. A) Brand mantras c. Internal rate of return b. Invisibility c. Quality E) differentiability, authenticity, desirability, ) Which of the following criteria relates to consumers seeing the brand association as personally relevant to them? d. Experience Qualities An emotional connection B) to emphasize competitors' points-of-difference Substitution (statement 2 into statement 3) or transitive property 5. Search qualities " The same is true of Clorox products. There is no way to distinguish the product from its competitors other than by the brand name. a. C) The highest level of brand equity involves establishing product benefits. E) expertise, Suppliers who are better at handling emergencies, product recalls, and inquiries are most likely to be differentiated based on their ________. E) Competitive points-of-difference, ) Philip Morris bought Miller brewing and launched low-calorie beer, at a time when consumers had the impression that low-calorie beer does not taste as good as normal beer. B) category-based positioning e. Landmark, Which of the following is NOT one of the three dimensions to service quality discussed in class? C) brand mission E) exploitation of competitors' weakness, ) The two basic forms of points-of-parity are ________ and ________. c. Increased customer loyalty False. a. Perishability (Inventory) e. Private-label brand, middleman brand. E) Category points-of-parity, As a marketing manager, which of the following would be the best purpose for your organization's competitive points-of-parity? Reliability Which of the following is NOT an advantage of branding for consumer products? The result of positioning is the successful creation of ________, which provides a cogent reason why the target market should buy the product. B) reliability In terms of the goods-services continuum, this is an example of a ___________? Consumers with strong behavioral loyalty have the strongest connection with the brand. a. Select one: E) point-of-presence. B) communicating deliverability variables Which of the following is NOT true regarding brand loyalty? B. serve as sensory receptors for temperature and pain stimuli. who provide superior customer service? d. Positioning Select one: a. Empathy Brand name, marketing communications, packaging, and price are examples of_____ that enable consumers to form associations that give meaning to the brand. Like lysol spray disinfectant products Other disinfectant sprays besides lysol Spanish equivalent to lysol spray. d. Equipment-based offering. They did this even though it cost them money. Which of the following is NOT true regarding a type of brand name: D. Iconoclastic name: Office Depo is an example of a unique and memorable name, suggesting what the company is about. A. brand extension. a. B) peculiarity Through research, they had discovered that many dogs do not get enough exercise and this new dog food had stimulants added to give these sedate dogs energy. B. B) The Swan Hotels use a distinctive signature fragrance in all outlets so that customers can associate the fragrance with the hotel. He was very good at dealing with lower back pain. B) Conceptual points-of-parity The company has provided a written statement saying what their responsibility is for defective products. B) clear profitability to the company C) category points-of-parity Select one: She would like to open her shop across the street from college campuses, but there are already Starbucks coffee shops in all of these locations. So he immediately returned it. E) comparing to exemplars, One common difficulty in creating a strong, competitive brand positioning is that many of the attributes or benefits that make up the points-of-parity and points-of-difference are ________. E) Chloe: All you need for a beautiful you. a. Brand name, service mark. A) Berry's has an intensive training program for its customer-facing staff, to ensure a consistent service standard. A) original, ambiguous, and straightforward There are four basic elements or components to a positioning statement: Target Audience - the attitudinal and demographic description of the core prospect. Share. Suppose that you wish to test to determine whether one method of teaching statistics is better than another. 37) Which of the following statements about brand equity is NOT true? B. line extension Multiple Choice O It is a collection of coordinated advertisements that share a single theme. a. 3. If two lines are cut by a transversal so that corresponding angles are congruent, then the lines are parallel.4. Explain why deserts and vegetation show up clearly in the map of Africa below, copied from, How are the borders of the earth's tectonic plates defined? Uploaded By lawjieyin. In order for the brand to be successful, the promise must be _____________? Rsum. E) competitive points-of-presence, ) ________ are associations designed to overcome perceived weaknesses of the brand. a. Identify the fixations in different stages of psychosexual development that can result in problems later in life. Options: It captures all benefits offered to multiple market segments and the price for those benefits. The first step to building a strong brand identity, and indeed a strong brand, is creating a brand statement. Select one: Hermione used ___________ to evaluate the quality of this service? B) mystery c. Patent. C) The highest level of brand equity involves establishing product benefits. D) product Trademark c. Consumers are unwilling to pay premium prices for similar products. Partners with the customer by performing menu redesign, employee training and development of promotion and merchandising programs. Which of the following best describes BR Chicken's value proposition? e. Publicity, Intel corporation created the Intel Inside campaign to make consumers aware that an important component of any computer is the quality of the microprocessor (computer chip) that makes the machine work. self-expressive correct incorrect. B) Brand equity refers to the brand's value to an organization. Select one: Tommy Hilfiger conveyed the brand's category membership by ________. e. Generic branding, A ______________ is a brand name or a service mark that has been granted legal protection by the U.S. government. A) Customers are willing to buy by brand only when it assures "top quality." B) Branding provides product identification for sellers but usually is not important to consumers. D) mystery When you are dealing with the ___________ characteristic of a service, one approach to marketing services is to make the service seem 'real' ? B) employee A) innovativeness Process A brand positioning statement has to be powerful enough to make an impact, concise and catchy enough to remember, and true to your brand's identity. C) brand benefits A) locate the brand in the minds of consumers to maximize the potential benefit to the firm B) discover the different needs and groups existing in the marketplace C) target those customers marketers can satisfy in a superior way D) collect information about competitors that will directly . There was soft, relaxing music playing in the background. A) brand mantras E) Points-of-divergence, The three criteria that determine whether a brand association can truly function as a point-of-difference are ________. B) brand personality d. Role play C) They must economically communicate what the brand is and avoid communicating what it is not. Select one: These are all expressions of the value of brand equity. A) A VMS is a channel in which there is cooperation among channel members at two or more different levels of the channel. C) Points-of-inflection SoBe beverages was a major sponsor of the Gravity Games, which included. You must speak with a customer service representative to determine if the company is responsible for a specific problem with a product. A company doesn't normally want its customers to identify with its brand. 35) In the ________ phase of new product development, marketers estimate the technical and the commercial success of an idea for a new product. 2. Uploaded By ElderHawk5. D) differentiability C. Startups usually start with an established brand. C. diversification. Select one: C) Clarity offers you the best prices for the best quality. Employee morale was very important to the company so she knew that the coffee needed to be good. At the same time she spent $60,000 for the car, she bought a service contract for an additional $600. A(n) _____________ is an organization that frequently is given tax-advantaged status because it provides a service that is considered to be in the public interest? Individual product branding All of these are the point we were trying to make. Many organizations view the process of creating and maintaining a strong brand as a liability. Which of the following is the company using to convey its membership in the hatchback segment? a. a. d. Credence Qualities b. a. A) comparability, authenticity, deliverability d. Introduction Service Zone A) practicality Often, this self-analysis is the hardest part. getty. E) Price-quality positioning, ) BMW positioned itself as the only automobile that offered both luxury and performance. It is highly popular in the group-oriented society of today. b. In introducing a new brand, which approach is often used by firms operating in high-end markets in order to avoid damaging the high-end brand's reputation? E) brand extension, ________ are short, three- to five-word phrases that capture the irrefutable essence or spirit of the brand positioning and ensure that the company's own employees understand what the brand represents. We strongly recommend purchase. a. Save the GoogleEarth image that shows the feature in the wider context of the surrounding landscape, Explain why deserts and vegetation showup clearly in the map of Africa below, copied from GoogleEarth.. One of the reasons Johnson and Johnson's Tylenol brand pain reliever is such a powerful brand is because the company pulled the product off of grocery store shelves when there was a threat of possible product tampering. d. Service shortfall Which of the following statements about branding is true? E) product differentiation, Singapore Airlines is well regarded in large part because of the excellence of its flight attendants. E) positively correlated, ________ is a company's ability to perform in one or more ways that competitors cannot or will not match. a. e. Service encounter, Hermione was the office manager for a small business in the city. C) relying on the product descriptor B) context He used these same themes in his print and radio advertisements. b. C) cast d. Not-for-profits don't compete against each other. They said that the difference comes from how comfortable they make their cows. C) point-of-conflict d. What he or she wants from the experience before meeting with the service provider. d. Thinking outside of the box. _______________ measures the difference between what a customer's expectation of service experience and the customers actual experience with the service? e. Implied. Rsums can be used for a variety of reasons, but . C) directly proportional D) product A) conceptual points-of-parity; competitive points-of-parity a. Credence Qualities C) image differentiation The key to success for rejuvenating a brand image is to highlight the newness to attract former consumers. E) Hayley's found success by allowing buyers to customize the color and some features of its appliances before buying them. E) They leverage the values of the brand to take the brand into new markets/sectors. C) A small business must separate the well-integrated brand elements to enhance both brand awareness and brand image. b. Brand names are always economically wasteful since they dupe consumers . A) Berry's has an intensive training program for its customer-facing staff, to ensure a consistent service standard.

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